So You need to Get Traffic to Your Website?

Everyone who has a website wants more traffic. However, not all traffic is created equal. Many people get so caught up with driving traffic to their website they forget to check whether it is working towards the actual goal of the website.

Different websites have different goals. One may be to build a brand, another may be to sell a product while yet another may be to build a list from leads. No matter what the goal, tracking should be done to see whether the traffic generated from various sources is actually helping to achieve that goal.

Quite often the difference between different ad sources is quite apparent. For instance when doing PPC advertising (Pay Per Click) Content Network Ads are very much less expensive to buy than Search Network Adverts. In Search Networks the user types in relevant keywords which then trigger your ads and this is seen as more relevant traffic than the Content Network where you ad appears on an Adsense Publisher's website and this is seen as not as targeted.

In general it's considered that most people who click on content network ads tend to be researching their intended product and in the main are looking for free information. It's been proven that on the other hand searchers who type in (especially long tail) specific keywords are further down the buying funnel and are more likely to click the buy now button. Inevitably this means that to advertise in the Search Network is more expensive but often more effective.

Pay per Click advertising is fine as a short term solution but careful control over costs must be kept and also conversions have to be tracked avidly or costs can outstrip revenue which then defeats the objective. The better but more long term solution to traffic is SEO or Search Engine Optimization which when done properly can get the website high up in the organic search results for relevant keywords. SEO means optimizing individual web pages for certain specific keywords using on page factors such as keyword density and off page factors such as inbound links. This is a more long term solution to Pay Per Click which is virtually instant. Initially a good balance need to be found between the two.

A good technique for getting high in the organic results is to go for less popular long tail key words. There is not as much demand for these and although they produce less traffic they are easier to rank for therefore build up a good list of these and you can a lot of traffic.

There are other forms of traffic generation including email marketing, article marketing and maybe doing joint ventures. Keep in mind your objective should always be to avoid paying for any traffic that fails to convert.

About the author

Click the link to see Russell's Company CarbonCopyPRO. He is offering a Free Editable Joomla Content Website hosted on his own server for anyone who becomes a CarbonCopyPRO Consultant under him

Please Rate this Article

5 out of 54 out of 53 out of 52 out of 51 out of 5 

Not yet Rated