How To Write Killer Pay Per Click Ads

You want to write better ads for your AdWords campaigns, right? You want more people who see your ad to click on it and visit your website. This article is going to show you how to write better ads.

The goal of your ad is to promote or pre-sell something on your website. It is not the place to talk about how long you've been in business or how great you are.

1.) If you're goal is to generate sales leads by giving away something for free on your website in exchange for your visitor's email address then your ad should clearly promote the benefits of your free offer.

2.) Do you run an ecommerce website selling products online? If you said yes then your ad copy should be specific to the benefits of the product(s) you're selling. Remember your ad copy is your salesperson in print.

Now we're going to discuss one of the fastest ways to find out which ads are already performing well on Google. Get our your notepad and right down the main goal of your website (generate sales leads or sell products directly).

Do you have a keyword or key phrase that is relevant to your product or service? Jot it down.

Next open a web browser and go to Google.com and type in your keyword or key phrase. You'll see a bunch of tiny text based ads on the top and or right hand side of the search results page. This is the first place you should start to get ideas for how other people are promoting their "offer" for the keyword or key phrase you just typed into Google. Write down the ads that seem to be promoting something similar to what you want to promote (if you can find them).

Now that you've seen some ads that you like let's take it one step further and find out which ads are actually getting the best click through ratios (most clicks per view).

Let's go back to Google again and type in your keyword with what is called a wild card after it. It should look like this (your keyword 7uyr5). "Take out the ( ) when you do your search. This strategy will show you the ads that are already getting a decent CTR in Google. It works because obviously nobody searching with (7uyr5) after your keyword. Google's goal is to show the searcher ads that are most relevant to the keyword that was searched on. Since nobody actually searches with 7uyr5 after your keyword Google will display ads that have historically performed well for your keyword.

Now that you've searched again using this method you should see some ads again. Look closely at these ads. Do they have a clear offer in the ad copy? Jot down the ads that appear to be promoting something similar to what you want to promote. Now you have a good starting point for your ad copy.

This technique is the fastest way to get good ad copy ideas for writing your own ads. Try several of your keywords with this technique and you should start to get some great ideas for your ad copy.

I hope that this information has proved useful to you. I'm sure that you'll discover some great ad copy ideas for your own campaigns.

Conclusion: You ad copy is your salesperson. Always clearly promote your offer and have a call to action in your ads and you'll be well on your way to writing great Google Ads.

About the author

Jeremiah Baker has worked with over 60 of the nations top companies to help them use pay per click management to increase sales and sales leads. Take Jeremiah up on his free 30 minute AdWords review at www.JeremiahBaker.com

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