Home Parties Get The Word Out About Your New Jewelry Business

Almost everyone has been to a home party where everything from house wares to herbal remedies is sold. Some of the most prosperous businesses actually have their foundation in home parties. Home parties are one of the most cost-effective ways of marketing and selling your jewelry, and to get your jewelry business off to a great start.

Plan your home party! Take inventory of your jewelry to make sure you have enough to merit a home party. Have at least five different designs of bracelets, earrings, necklaces, rings, that can be sold as sets or individually. Toe rings and belly-button pieces are enormously popular with younger people today, so if you have them, add them to your sales collection! It’s not a bad idea to have a few one-of-kind pieces to appeal to those who like unique jewelry, but the majority of your stock should include several pieces of each design.

After you take inventory of your jewelry, decide how many pieces you want to sell and how long it will take to make the additional items you want for your sales display, and schedule your party according you—after you have someone to host your party! Usually a friend, co-worker or family member will agree to host your party. If the party site is large enough and you need additional people to attend, flyers and business cards are great free advertising. Many community businesses have bulletin boards just for this reason. Alternatively, you could invite other artists and crafts people in your area to submit their work for sale, in exchange for a small commission.

Work with your hostess to plan how to conduct the party. Decide what refreshments to serve, and seating arrangements for the guests. Plan attractive displays your jewelry that guests can browse. Highlight your best work or collections with short presentations describing the materials, or add a short story of what inspired you to make the item. Take high quality photos of more expensive pieces and collections that you may not have on display to go in a catalog or portfolio for jewelry that can be specially ordered. Give each guest your business card; this gives you an opportunity for personal interaction. If you have a business web site, be sure the URL is printed on your business card and make guests aware of it. Door prizes that guests can win can be incorporated into games, and you might want to have a Grab Bag to insure that no guest leaves empty handed. The prizes don’t have to be expensive, but they should be things the guest will enjoy having.

Show your appreciation for your host’s hospitality and work with a gift of jewelry, presented toward the end of the party, You may let him or her select a piece from your jewelry collection, or create graduated-cost pieces with the choice of gift based upon the amount of sales. If you know the host well, create a special item of jewelry just for them, inspired by their preferences.
Selling your jewelry at town festivals, gift shops, flea markets and crafts fairs or other events and places where handmade jewelry is sold is still a good way to earn cash. You could even open an e-bay store, too! But a home jewelry party gives you an excellent venue right in your own community and connects you with local customers who will spread the news about the terrific jewelry they bought at a home jewelry party!

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